Team A/B Orange. International Fashion Promotion Students at MMU.

Tuesday, 13 December 2016

Chosen subculture- Chav's

As a group we discussed what subculture we would want to do for our final project and decided on chavs, we thought this would be a very broad subculture to research further. The definition of a chav is normally a young lower-class person typified by brash and loutish behaviour and the wearing of (real or imitation) designer clothes. Some say chavs wear fake designer clothes as I way for them to connect with society or get attention while other say they are trying to create their own rebellious type of style. The word 'chav' is connected to communities that have suffered social deprivation, which is why most come from lower working class backgrounds, because of the environment they are brought up in Chav's normally participate in crimes such as vandalism and shoplifting due to peer pressure. They feel as if they need to act a certain way to fit in which is why they can act rude and aggressive. 



The stereotype of a chav is to dress in branded sportswear, with tacky jewellery and hairstyles such as a high ponytail or shaved head.


Posted by Phoebe Paton.
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